Not because it is the largest housing association in the North Not because it secured the largest ever "YES" vote for the transfer of council housing Not because its many thousands of customers know it is making a tremendous success of stock transfer Not because it is the first organisation of its size to reach the Government's Decent Homes Standard since transfer Not because it is the only housing association to receive direct funding from the European Investment Bank Not because it is creating sustainable communities through investment in jobs, education, local people and housing Not because it is transforming people's homes with an investment of ?1.5million per week. Not because it is revitalising the city centre in a way not done before Not because it was chosen by Sedgefield as preferred landlord for stock transfer Not even because it has created a new type of housing, Pathway Homes, that is changing the way people think about renting and buying their homes. WHY THEN? Because of its passion and its attitude while achieving thriving, inclusive and genuinely integrated neighbourhoods - a place you can call home. NOW THAT'S UNIQUE! Changing the Skyline
SUNDERLAND is the largest city in the North East and is on the verge of becoming the hottest place to live and work. Sunderland has a committed workforce, an excellent infrastructure, competitive land costs, quality locations and excellent support packages.
Sunderland Housing Group has a radical, even revolutionary, approach to the provision of affordable housing on Wearside. Sunderland Housing Group (SHG) is investing ?600million to help make Sunderland the place of choice for people looking for somewhere to live.
It is investing ?300million modernising its own homes, and an additional ?300million building new homes for rent and sale across a wide-ranging portfolio under the Pathway Homes brand.
It is also investing a further ?42million in the heart of Sunderland, Sunniside, which will raise Sunderland's profile as a city and providing the same amenities and facilities as other cities elsewhere in the UK.
SHG's investment will ensure the city has a range of properties to be proud of, from two-bedroom bungalows, to penthouse apartments with commanding views across the River Wear and the city.
It has become clear that effort and commitment really can make a difference: the change is underway.
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